LINKEDIN PROGRAMS FOR B2B COMPANIES
Give sales, marketing, and leadership a shared plan.
We bring your brand, executive expertise, content, and prospecting into one coordinated social selling program, built around the buyers you want to reach.
Discuss Your Company ProgramYOUR LINKEDIN PROGRAM
Built to connect.
Structured to last.
Know your market
Research • Ideal customers • Decision-makers
Build your presence
Company brand • Executive profiles • Content
Start conversations
Targeted prospecting • Personal outreach
Keep moving forward
Follow-up • Reporting • Refinement
Sales + marketing + leadership, working together.
BUILT AROUND YOUR BUYERS
Your marketing team knows the brand.
Your sales team knows the objections.
Your leaders know where the business is headed. We bring those perspectives together to define who to reach, what to say, and how to follow through.
The result is a practical LinkedIn strategy with clear responsibilities, consistent messaging, and a plan your team can sustain.
MEET YOUR LINKEDIN PARTNER
Meet Chuck Shaver.
Founder and President of CS Sales Consulting, with more than 25 years in technology sales.
Get to know Chuck in this introduction, then explore the support that fits your business goals.
THE STRUCTURE BEHIND THE STRATEGY
What goes into your company program.
01
Market research & strategy
Understand your market, define your ideal customer profile, and identify the decision-makers you want to reach.
02
Company & executive profiles
Communicate your value through professional writing, relevant search terms, and consistent branding.
03
Content development
Answer buyer questions, demonstrate expertise, and give your sales team useful material to share.
04
Prospecting & outreach
Develop relevant business relationships through targeted research, Sales Navigator, personal messaging, and thoughtful follow-up.
05
Workflows & reporting
Create clear responsibilities for approvals, engagement, follow-up, and measurement.
06
Training & handoff
Prepare your people to take ownership with practical working sessions and resources tied to their program.
CHOOSE YOUR LEVEL OF SUPPORT
Launch with us. Grow with a plan.
LAUNCH & EQUIP
Build the foundation. Prepare your team.
Our Company Launch & Activation engagement brings together company branding, participating leadership profiles, initial content, targeted outreach, and a clear operating plan.
You bring your website, brand assets, business expertise, and an approval contact. We put that foundation to work on LinkedIn and support the transition to your team.
Discuss a Company LaunchMANAGE & REFINE
Keep the work moving.
For companies that need ongoing support, we manage the agreed mix of content, prospecting, outreach, engagement, and reporting.
Your team stays involved in business direction, approvals, and sales conversations. Our team handles the recurring work that keeps your program consistent.
Discuss Ongoing ManagementEXPERIENCED PEOPLE. ADVANCED TOOLS.
Technology supports the work.
People build the relationships.
We combine market intelligence, AI-assisted research, and sales and marketing technology with human judgment.
Our team reviews the work for relevance, accuracy, and fit with your brand. Outreach is human-led, with no bots or automated LinkedIn messaging.
GOOD QUESTIONS
Before we get started.
Can you work with our existing teams?
Yes. We build around your goals, brand, and sales process, with clear ownership between your people and ours.
Can we start with a few company leaders?
Yes. We define the participating profiles and company page work in your scope, with room to discuss expansion.
How long does a launch take?
Your proposal defines the timeline, stages, deliverables, and handoff around your scope and approval process.
How is pricing determined?
Pricing reflects the participating profiles, content needs, prospecting scope, and level of ongoing support.
What results should we measure?
We review relevant connections, content engagement, and prospect conversations. With your sales feedback, we also track meetings and pipeline progress. Revenue outcomes depend on your market, offer, follow-up, and buying cycle.
YOUR NEXT STEP
Let’s build your LinkedIn program.
Tell us about your customers, your growth goals, and where your team needs support.
Let’s Talk About Your ProgramCS SALES CONSULTING
LinkedIn sales strategy & execution for B2B companies and business professionals.
Experienced people. Advanced tools. Personal connections.
