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One-on-one LinkedIn profile optimization

Your profile makesan impression.Every time.

Whether it’s the first, second or third visit, prospects and customers are forming opinions. Your profile can strengthen their confidence in you or leave them with doubts.

Optimize my profile See the process
Personally led by Chuck Shaver · $1,495 per profile · Research, writing, strategy and settings
EVERY IMPRESSION COUNTS
01
They discover youWho is this person?
02
They look closerAre they relevant to me?
03
They decide what comes nextCan I trust their expertise?
Make each visit strengthen the relationship.
Your voiceBuilt from your interviews
Your buyersThe words and priorities they recognize
Your complete presenceStrategy, content, design and settings
Your brand extends beyond your website

Your website represents your company. Your profile represents you.

Customers want to understand the people behind the business. A strong personal profile gives your company another way to earn attention, credibility and trust.

Company websiteWhat your business does
+
Your LinkedIn profileWhy people should know you
Together, they make your company's brand more human.
295*

LinkedIn profile areas and settings in my current review framework

Far beyond the visible sections

Most people change what's obvious. I go deeper.

What visitors see is only part of the picture. I review the settings and overlooked options that affect how your profile works for your goals.

*Current count. LinkedIn has consolidated some areas over time.
The work behind the profile

We don't start by writing. We start by listening.

Real conversations and focused research shape the message before a single profile section is rewritten.

01 / YOUR VOICE

Live interviews

We hear how you actually explain your work and your value.

02 / YOUR BUSINESS

Company + market research

We study your positioning, competitors and market.

03 / YOUR BUYERS

Audience + language

We identify what matters to your ideal buyers and how they describe it.

Then we build

One profile aligned with who you are and who you want to reach.

PositioningWritingDesignSettings
What's included

Here’s what gets done.

A thoughtfully built profile that sounds like you and makes sense to the people you want to reach.

✓
Personal interview and review sessionsReal answers, not a fill-in-the-blank questionnaire
✓
Company, market and competitor researchContext for your positioning
✓
Ideal-buyer and language strategyMessaging built around people you want to reach
✓
Original writing and visual directionHeadline, About, experience and profile presentation
✓
Detailed settings and profile guidanceA deeper review than the visible sections alone
Fast, effective, personal, one-on-one setup of my LinkedIn profile, VASTLY improved the effectiveness of my profile.
Jeff Gould · Client testimonial
Personally led by Chuck Shaver

Make your LinkedIn profile work for you.

Make it easy for customers and prospects to understand your experience, your value and how you can help them.

LinkedIn Profile Optimization
$1,495
One professional profile · One-on-one engagement
Get started with my profile ↗
Your work is handled personally by Chuck Shaver. For leadership or sales teams, ask about multiple profiles.
Good questions

Before we begin

Does this work if I'm not looking for a new job?

Yes. The emphasis is on communicating your experience, expertise and value to customers, partners and people who may want to do business with you.

Will the profile still sound like me?

That's the point of the live interviews. We use your voice and perspective, supported by research and writing, to develop the final language.

Can you optimize multiple profiles for my company?

Yes. Email [email protected] to discuss leadership or sales-team engagements.