01 / STRATEGY
Assessment & alignment
Review your current LinkedIn presence, understand business priorities, and align sales and marketing around practical goals and responsibilities.
Fractional LinkedIn Sales & Marketing Consulting
Your team owns LinkedIn.
We help them make it work.
Build an organized, company-owned LinkedIn program with a specialist working alongside your sales and marketing leaders. Strategic direction, live training, and measurable progress across a 12-month partnership.
Company-owned executionLive, practical guidanceA defined 12-month plan
12-month engagementBuild, adopt, refine, sustain
Fractional expertiseWithout another full-time hire
Employee-led executionYour team stays in control
Monthly progress reviewsClear priorities and accountability
A different approach
A LinkedIn program your people can actually own.
When everyone uses LinkedIn independently, visibility and business development can become inconsistent. Another outsourced activity doesn't necessarily fix that.
We help your organization establish a shared approach, develop employee skills, and build the internal habits to make LinkedIn useful long after the initial launch.
Individual activityEmployees acting on their own, with varying profiles, priorities, and practices.
↓ A common strategy + practical coaching
A coordinated company capabilityLeadership, sales, and marketing aligned around customers, visibility, and stronger conversations.
Inside the partnership
Specialist guidance.
Practical support for your team.
We build the structure, teach the skills, and help leadership keep the program moving. Your employees put the approach into practice.
02 / FOUNDATIONS
Profile guidance for employees
Evaluate priority leadership and sales profiles, coach improvements, and provide a self-service profile guide the wider organization can use.
03 / PLAYBOOK
Buyers, messages & content
Help define ideal customers and establish usable guidance for prospecting, relationship building, professional visibility, and content planning.
04 / PEOPLE
Live training & coaching
Designated live sessions and ongoing guidance for agreed teams, tailored to the people, buyer conversations, and opportunities that matter to your business.
05 / PROGRESS
Monthly reporting & reviews
Review agreed indicators, employee adoption, and lessons learned. Identify obstacles and recommend concrete improvements for the next month.
06 / PARTNERSHIP
Fractional specialist support
Receive fractional LinkedIn pre-sales and marketing guidance that supports your internal program owner and keeps the initiative on track.
Not another outsourced campaign. An internal capability built with expert support.Your people. Your program.
Clear roles. Better results.
We guide the program.
Your team runs it.
This is a fractional consulting and training relationship, not a done-for-you posting or prospecting service. That distinction helps preserve your team's ownership and keeps the program sustainable.
CS Sales Consulting provides
- Specialized LinkedIn pre-sales, marketing, and sales enablement guidance
- Profile assessments, improvement guidance, and employee resources
- Scheduled live training, coaching, and leadership consultation
- Monthly progress reporting, reviews, and recommendations
Your organization handles
- Day-to-day LinkedIn engagement, posting, and prospecting
- Employee participation and internal accountability
- CRM ownership, outreach across other channels, and lead follow-up
- Approvals, internal data, and program coordination
Engagement scope, participating teams, training cadence, and reporting inputs are confirmed together before launch.
The first year
A 12-month plan that builds lasting capability.
A deliberate launch, consistent training, and a clear handoff toward stronger internal ownership.
Establish the foundation
Learn the business, set priorities, and establish the initial program.
- LinkedIn and employee-readiness assessment
- Buyer and messaging alignment
- Profile improvement guidance and employee resources
- Initial playbook and live training
Build adoption & consistency
Support the team's real-world execution and refine the approach.
- Scheduled live training and coaching
- Leadership and team consultation
- Monthly progress reviews
- Adjustments based on adoption and feedback
Strengthen team ownership
Help internal champions sustain a useful, repeatable program.
- Refine practices and program materials
- Develop internal champions
- Review progress with leadership
- Map the next stage of growth
One 12-month strategic partnership. A practical rollout scoped to the teams and priorities that matter most.
Meaningful accountability
Measure what changes.
Improve what matters.
Every month, we review progress and recommend the next practical steps. Reporting focuses on how the organization is adopting better practices and whether those practices are leading to more relevant business activity.
EXAMPLE MONTHLY SCORECARD
Profile readinessImprovements & consistency
Team participationTraining & adoption
Relevant visibilityContent & engagement
Relationship activityTargeted connections & conversations
Business opportunitiesWhere client data supports tracking
Measures and data sources are agreed during setup; outcomes depend on participation, market conditions, and the client's execution.
Optional, when helpful
Want profiles fully managed? That can be added.
The core partnership includes profile assessments, coaching, and resources your team can use. Some executives or sales professionals may prefer a done-for-you option.
Optional service / separately scoped
Fully Managed LinkedIn Profile Optimization
For selected employees, CS Sales Consulting can provide its individually managed Profile Optimization service as a separate add-on. Preferred partner terms may be available based on the engagement and the number of participants.
Let's start a conversation
What could LinkedIn look like if your entire team had a clearer direction?
Let's discuss your organization, the people who would participate, and what a realistic 12-month partnership could accomplish.
Good questions
Before we begin.
The program should fit your people and your priorities. Here are a few things leadership teams typically want to understand.
Who actually posts and prospects on LinkedIn?
Your employees do. CS Sales Consulting supplies strategy, tools, training, guidance, and monthly reviews. We do not operate employee accounts, post for your team, or execute prospecting campaigns on your behalf.
Is this a company-wide unlimited training program?
No. We agree on the initial teams, participants, training cadence, and scope of support together. A larger rollout or additional business units can be added as the program develops.
Does the partnership include fully managed profiles?
It includes assessments, guidance, and self-service profile resources. Individually managed profile work is an optional separately priced service, not a required part of the retainer.
Do you take over our CRM, email, or paid advertising?
No. We can advise on messaging and LinkedIn-related workflows, but your organization owns its CRM and executes email, phone, paid advertising, and other sales or marketing activity.
What does success look like?
Clearer LinkedIn positioning, stronger internal adoption, more consistent and relevant activity, and better business conversations. We agree on measurable indicators and review them regularly. Specific lead or revenue outcomes are not guaranteed.
